Hi! my name is Jessica Lois Tiara and this is my first post. Actually i make this blog for complete one of the assessment in my school, NAFA. Now I'm 18 years old and majoring fashion design in NAFA. Enough with the introduction, let's talk about my first post. so yesterday I went to marina bay sands and I saw this creative window display from Hermēs. Hermēs is a brand from paris. Nowadays Hermēs is one of the most elite brand in the world , they known with their famous birkin bag and the price is extremely expensive. The flower in the display actually is a shuttlecock,isn't it beautiful? I think this idea is really brilliant, they can make a shuttlecock become a beautiful piece of art and create something cheap looks expensive. Even it's just a shuttlecock, it's still nice displayed side by side with the Hermēs bag and with the right lightning it became prettier to look at. The display looks different from another international brands and also eye-catching, so it's make people stop and stare. I saw many people stare the display for quite long time and some people even take a photos (like me hehehe) .This is the positive point of using art, people will come closer to look at the display and automatically interested with the stuffs they sell. it's quite a smart business strategy I think.
They also used rackets for display they're printing scarf and slipper. They range the rackets creatively so it's looks beautiful.
